Entrepreneurial cognition or judgment: The management and economics approaches to the entrepreneur's choices

Purpose: The explanation of entrepreneurial choices is relevant for efficient resource allocation and wealth individuals societies. economics management studies in entrepreneurship present both complementary alternative views on the antecedents decisions actions. This paper aims to synthesize this discussion, propose processual configurational approach that bridges extant views, as well contribution papers issue exploring link between cognition choices. Methodology: Based narrative literature review, we major constructs describing how entrepreneurs make judgments under uncertainty select particular Then, suggest these differing assumptions can be adopted within view, based actions entrepreneurs. Findings: research included treats concepts discovery creation rather than alternative. Moreover, referred acknowledge role capabilities, personal traits enterprise performance intentions run a business. Additional value broad picture context related contingencies, such geographical location, industrial firm idiosyncrasies, economic development social awareness levels locations. Implications theory practice: synthesizes discussion choices, proposes approaches bridge theoretical perspectives field. Originality value: We contribute by proposing conceptual links behaviors studies, highlighting thematic explains links.